Role: Lead Product Designer

Team: Product, Engineering, SEO, Marketing

Tools: Figma

Duration: 10 weeks

My Focus: UX strategy, design system foundations, experimentation design, metrics analysis

URL: www.emeritus.org www.emeritus.org/in latam.emeritus.org www.eruditus.com

The Problem

Emeritus was operating multiple regional websites built on different platforms and design systems. This created:

• Inconsistent brand experience
• Slow site performance (hurting SEO + conversion)
• High maintenance cost and tech debt
• No unified design standards or experimentation framework

Design Opportunity: Build a cohesive, high-performance design system on a modern tech stack—prioritizing scalability, experimentation, and conversion.

My Design Goals

1. Unify the design language across all sites
2. Improve UX and performance on mobile and desktop
3. Enable rapid experimentation with modular components
4. Increase lead generation (v2L) without compromising content clarity
5. Lay foundations for future feature scalability